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[VIDEO]: Endpoints are Just the Starting Points: How BlackBerry is Protecting the Enterprise of Things


The Internet of Things represents a huge opportunity for enterprise, with new processes, workflows, and functionality. BlackBerry wants to help organizations securely realize the Enterprise of Things. Watch the video above to understand our vision.

Endpoints are the starting point in this journey. Wearable technology, medical devices, embedded sensors, and more all need to be connected and protected. BlackBerry, with our solutions portfolio, has taken a holistic approach to doing so, providing everything from crisis communications to collaboration to unified endpoint management.

People who’ve seen the video like and praise our vision:

“This has tremendous implications, with the way the future is going, not only will everything have a MAC address, but everything – and I mean everything – like wearables, utensils, appliances and all will have IP addresses. Adventurous wannabe hackers will target those things.

“[BlackBerry’s recent video ad shows] how everything is starting to become a potential target on the Internet. BlackBerry Secure is going to have the chance to get a stronghold in this emerging market. I like where BlackBerry is headed.” (CrackBerry)

“Beautiful. BlackBerry is a story of transformation. I think it’s a story we can all learn from and hope to emulate.” (YouTube)

“I am excited about the future of BlackBerry and hope that BlackBerry is the best.” (CrackBerry)

“A natural evolution!” (YouTube)

“The BBM Enterprise SDK is fantastic news. I’ve been looking at a startup or two in this space myself. Definitely a major need today in regulated businesses, who would appreciate buying this capability from an established player. If priced correctly, this could do very well.” (CrackBerry Forums)

“I respect Mr. John Chen. He is turning around the company and has achieved a lot. It’s not easy to make a comeback or turn around a company. You have to give Mr. Chen the credit he deserves.” (CrackBerry)

“I love BlackBerry, as they have always been light-years ahead of the competition; so much so that the technology is almost esoteric to average consumer. Apple’s success has been in taking BlackBerry-led developments and dumbing them down to the casual consumer. “(CrackBerry)

“Smart. I’m not an enterprise kind of guy, but if I were I know where my money would be going. No brainer. ‘BlackBerry Secure’ is the answer for any security required procedure.” (UTB Blogs)

“Great technologies, great to see, how BlackBerry is moving on! :-)” (Inside BlackBerry)

“Good on BlackBerry, they are licensing their great software. That is the business, it is in SOFTWARE, not hardware.” (The Globe and Mail)

“Wow, BlackBerry is back. incredible vision…” (YouTube)

“If they can secure everything IoT…way crazy” (CrackBerry)

The King of technology is back. Congratulations Team BlackBerry!” (YouTube)

“I like how the BlackBerry logo is now enclosed within a shield. Subtle but effective messaging.” (CrackBerry)

“I’d like to say I appreciate the work Mr. Chen has done, and how things are finally panning out for BlackBerry… The future is bright! Long live BlackBerry!” (CrackBerry)


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